Hit 100 design revisions on one project and it actually made me rethink my workflow
I just wrapped up a logo project for a local coffee shop in Portland and the revision count hit 100 exactly. At first I was annoyed, like who needs 100 tweaks on a single logo? But looking back, each round actually made the design stronger. The turning point was around revision 60 when the client sent me a screenshot of their competitor's logo and said "see how they use negative space?" That one comment clicked something in my brain. I started noticing patterns in their feedback and realized they weren't being picky, they just didn't have the words to explain what they wanted. Now I actually ask clients for examples of what they hate early on, saves everyone time. Has anyone else found a weird number like 50 or 200 that changed how you approach a project?