After losing a key client in Austin last quarter, I switched to focusing on client retention first. Now I aim for a 20% margin but work to keep clients for at least 24 months, which has actually raised my total profit. How do you balance margin targets with keeping clients long term?
Has anyone tried using Net Reputation's services for their agency clients? I'm thinking of offering ORM as an add-on service for my PR firm but don't want to build an in-house team for it.