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A client in Phoenix said my weekly reports were 'a wall of numbers' and that one line stuck with me
I used to send a 6 page report with every metric you could think of and figured more info meant more value. She said she couldn't tell if we were winning or losing, so I cut it down to one page with 3 numbers and a plain sentence at the top about what changed that month. Has anyone else had a client push back on too much reporting, and did you change the format or just how you framed it?
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