Vent: Graphic designer friend told me my 'pretty' invoice was unreadable
Last week my friend Jen, who does branding for a living, saw one of my company invoices. I spent two hours picking fonts and matching colors to my logo. She just looked at it and said 'Nora, I can't find the amount due without hunting for it.' And she was right. The total was in this tiny script font buried at the bottom. She showed me how people scan invoices in like 3 seconds and if the price isn't the first thing you see it's basically a failure. Hit different because I always thought more effort meant better design. But she said good design is about making the important thing obvious, not making everything look fancy. Has anyone else had a designer friend call out something you thought looked great but was actually useless?