I had to pick between a big project story or just showing the final look

I was redoing my site and got stuck on how to show my work for a cafe rebrand. I could either write a long case study about my process or just put up the final logos and mockups. I went with the case study, even though it took a whole weekend to write. It paid off because my last two interviews specifically mentioned liking the story behind the work. Has anyone else found that clients care more about the 'why' than just the pretty pictures?

2 comments

2 Comments

evana717d ago

Ha, who knew clients actually read that stuff?

webb.xena7d agoMost Upvoted

Totally been there, @evana71. I started adding a few specific details to my own listings and got way more serious questions from buyers. Makes a real difference.