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Had to pick between two fonts for a brewery's menu and went with the wrong one.
The client wanted something 'rustic but readable' for their new spot in Asheville. I showed them a clean sans-serif and a hand-drawn script, and they picked the script. The menu looked great on screen, but printed at small size it was totally unreadable. Anyone else have a font choice that backfired in print?
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nathanh4415d ago
Yeah, that's a classic trap. Always test your final font at the actual printed size, not just on a big monitor. A script can look perfect until it's shrunk down for a menu insert.
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It's like picking a tiny font for a medicine bottle... you only realize the mistake when you actually need to read it.
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the_river8d ago
Ugh, that's the worst feeling. You spend all that time on a design and then the real world just ruins it. It's so easy to forget how different something looks on paper versus a bright screen. I bet that script looked amazing full-size, but tiny print turns all those pretty details into a blurry mess.
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