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Bakery in Portland had the most clever brand refresh I've seen in a while
I was grabbing a scone at this little bakery on Hawthorne last weekend, and I ended up standing there for like five minutes just staring at their menus and takeout bags. They rebranded from something called 'Sweet Treats' to 'Hearth & Honey,' and the whole vibe shifted from generic cute to this warm, earthy thing with hand-drawn illustrations of grains and bees. The color palette was just three shades of brown and a mustard yellow, nothing flashy, but it made me want to buy literally everything they had. I snapped a few photos of their packaging because it had this really clean hierarchy of information, even on a tiny sticker for their pastry boxes. Got me thinking about how much a consistent brand system matters for small businesses, especially when you're competing with a dozen other bakeries on the same block. Has anyone else run into a local spot that totally nailed their portfolio presentation in the wild?
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briannguyen4d ago
Wait they seriously stood there for five minutes staring at menus and bags? That's longer than it takes me to decide on a new phone case. Must have been some serious bee illustrations.
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Did the rebrand actually change their prices or just the look? Sweet Treats to Hearth and Honey feels like they're aiming for a more premium crowd. Would be curious if the new design brought in different customers or just made the regulars happy.
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