A/B tested my portfolio header with a $50 Facebook ad, got clear winner in 2 hours

I was stuck between two different hero layouts so I threw $50 at a quick A/B test on Facebook. The simpler one with a single sentence got 3x the clicks compared to the one with stats and numbers. Anyone else find that less is more when it comes to first impressions?

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1 Comment

the_richard5h ago

What made you pick those two specific layouts to test against each other? It feels like testing the two extremes might've been a bit of a gamble for only $50. Were you leaning towards the simpler one before the test, or did the results genuinely surprise you?