A simple "why this font" question from a bakery owner changed my whole portfolio approach

I was showing my portfolio to a woman who runs a small bakery in town. She looked through about 10 projects, then stopped on one and asked, "Why this font?" I gave some answer about it being modern and clean, but she pressed me on it. She wanted to know if it matched the client's actual customers or just what I thought looked good. That question made me realize half my case studies had no real reasoning behind the design choices. I went home and rewrote my whole portfolio to explain the thinking behind every major decision. Has anyone else had a simple question from a non-designer completely shift how you present your work?

2 comments

2 Comments

alice_barnes3511d ago

Wait, did she also ask why you picked that specific shade of beige for the background? Because I swear non-designers have this weird superpower to see right through all the fluff. Tbh, half my old projects were just "I picked this because it vibed" with no real reason behind it. Now I keep a little list of actual justifications like "this font works because it's easy to read on a menu" just in case someone like that bakery lady calls me out again.

avery36611d ago

That list hack is genius, I'm stealing it.