Loading…
33
A client in Boston said my portfolio was 'too clean' and it actually helped me a lot
3 comments
Log in to join the discussion
Log In3 Comments
nina8347mo ago
Add a "messy" section to your portfolio right now. I had the same feedback years ago and it changed everything. Clients need to see your process, not just the perfect final shots. Throw in some early sketches, a rejected concept, even a screenshot of a messy mood board. It shows you can solve real problems, not just make pretty pictures. That "too clean" comment means they couldn't see how you think.
6
grace9267mo ago
Watched a friend lose a big branding job because his book was all polished logos on white backgrounds. The client said it felt like buying a cake without seeing the kitchen. He took advice like @nina834's, added a page with his terrible first sketches and the client's weird change requests. Landed the next one because they said they could finally see how he fixed problems.
3
the_lucas6mo ago
Totally this. "Too clean" means they can't see the work.
Nina834 is dead on. That cake without the kitchen line from the other comment hits hard. My own portfolio used to be just finals and it felt like a museum, not a working process. Adding a couple messy slides with early sketches and even a bad client revision made a huge difference. It turns a pretty picture into a story about solving a problem, which is what they're actually hiring for.
1