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A client in Boston said my portfolio was 'too clean' and it actually helped me a lot

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2 Comments
nina834
nina83420h agoMost Upvoted
Add a "messy" section to your portfolio right now. I had the same feedback years ago and it changed everything. Clients need to see your process, not just the perfect final shots. Throw in some early sketches, a rejected concept, even a screenshot of a messy mood board. It shows you can solve real problems, not just make pretty pictures. That "too clean" comment means they couldn't see how you think.
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grace926
grace92615h ago
Watched a friend lose a big branding job because his book was all polished logos on white backgrounds. The client said it felt like buying a cake without seeing the kitchen. He took advice like @nina834's, added a page with his terrible first sketches and the client's weird change requests. Landed the next one because they said they could finally see how he fixed problems.
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