Threw money at a Pantone color bridge and it actually paid off

I used to just eyeball hex codes from my screen and hope the printer figured it out. Then I dropped $85 on a Pantone Color Bridge set after a client rejected a whole batch of business cards because the green came out looking like puke. The book showed me exactly why my neon green on screen turned into a muddy olive on paper. Now I pick my spot colors straight from the book before I even start designing. It feels like cheating but it saved me from reprinting that 500 card order. Has anyone else had a printer call out their color choices before you even submit the file?

2 comments

2 Comments

amy3022d ago

And now you've got a permanent reminder that screens lie like a cheap watch.

thompson.xena2d ago

Guess I'll be giving my screens the side-eye from now on (and maybe a good talking to).