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My old design school teacher was right about paper stock
They always pushed 100lb cover for client work and I thought it was just them being lazy. Last month I ran the same poster on 80lb text to save $40 and the client complained it felt cheap before even reading the copy. Bulked up the next run to 100lb and suddenly they loved it. Weight tells people how much you care, why do we fight that? Anyone else learn this lesson the hard way after a client touched the paper?
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