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A client in Portland said my business cards felt 'too slick'... like they'd slide off a table.
I swapped the gloss coating for a textured matte finish on the next batch, and people actually keep them out on their desks now. Anyone else get feedback that changed a small but key material choice?
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bailey.sandra1mo ago
Texture can make a business card feel more honest.
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grant.kevin1mo ago
Actually, it's more about being memorable than honest.
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So texture makes it feel honest, but memorable is the real goal? That's a pretty thin line to walk.
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