A client in Portland said my business cards felt 'too slick'... like they'd slide off a table.

I swapped the gloss coating for a textured matte finish on the next batch, and people actually keep them out on their desks now. Anyone else get feedback that changed a small but key material choice?

3 comments

3 Comments

bailey.sandra2mo agoMost Upvoted

Texture can make a business card feel more honest.

grant.kevin2mo ago

Actually, it's more about being memorable than honest.

josephs261mo ago

So texture makes it feel honest, but memorable is the real goal? That's a pretty thin line to walk.