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A client in Denver said my brochure looked like a Word doc and I have not stopped thinking about it
I had been laying out brochures in single columns with 12 point Arial for like three years. Nobody ever said anything bad, so I figured it was fine. Then a client in Denver looked at my draft for about two seconds and said it looked like something her nephew made in sixth grade computer class. I laughed it off but then I actually opened the file later that night and she was right. The margins were all over the place, the header was stretched, and I had centered paragraph text like some kind of maniac. What tipped me off was opening one of those free templates you get with design software and seeing how much white space they used. I redid the same brochure with a two column grid and real spacing and the client signed off on the first try. Now I want to know, how do you break a layout habit you did not even know you had?
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taylor_barnes593d ago
Buddy of mine ran a small print shop and did the same thing for years, single column, default fonts, zero spacing. His wake up call was a wedding invite client who asked if he could "make it look less like a flyer for a yard sale." What helped him was printing stuff out and taping pages to the wall, cause bad spacing is way easier to spot on paper than on a screen. He also started copying layouts from menus and magazines he liked, just tracing where the text blocks sat. Took him a few months but now he can't unsee bad margins. The habit breaks when your eyes finally learn what good looks like.
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