I just read a study that said 40% of hair color damage happens during the first 10 minutes of processing

I found this in a trade journal from a chemical company while looking up new color lines. It made me rethink how I time my applications, especially for clients with fragile hair. Do you adjust your timing based on this kind of info?

3 comments

3 Comments

brown.susan1d ago

So you're starting the clock from the first drop of color?

noah_black20h ago

My old foreman used to say the clock starts when you open the can, which explains the weird panic in his eyes by 10 AM. Honestly, if we're getting this technical about paint drying, I'm going to need a stopwatch and a lawyer present. Next they'll tell us the exact humidity level needed to forgive a bad brush stroke. This is why I just paint the whole wall and call it a day.

eric3591d ago

I saw a video from a paint company that said the clock actually starts when the wet edge is established, not the first drop. That changes the whole touch up window. Susan, your question made me look it up and I was doing it wrong for years. It's one of those small details that ends up making a big difference on the wall. I mean, maybe it's just me but I never really thought about the exact moment before.