Was dead set against color theory rules until a logo fail last Tuesday

I always thought color wheel rules were just for art school types who overthink everything. Then I picked a blue and orange palette for a client's rebrand and it came out looking like a sports team knockoff. My buddy pointed out I was using a complementary scheme wrong - too much saturation on both sides. Now I actually check the wheel before picking colors. Who here has been burned by ignoring basic color rules?

2 comments

2 Comments

casey_campbell18d ago

Did I accidentally rebrand a gas station? lmao

mark_fisher4818d ago

Honestly, that "lmao" at the end really says it all. You probably just slapped a new logo on a Shell station and called it a day. Ngl, I bet you didn't even notice till someone pointed out the neon sign looked weird. Tbh, most of us couldn't tell a rebranded gas station from a real one anyway. But hey, if the coffee's still hot and the pumps work, who cares what it's called?