My biggest color fail was for a bakery's website in Boise
I was putting together a palette for this family owned bakery, and I thought I nailed it with soft browns and a pretty mint green. I showed the mockup to the owner over a video call, and she just went quiet. Then she said, 'It looks like a hospital waiting room.' I was crushed. I realized I picked the mint from a photo of their mint frosting, but on a big screen it felt cold and sterile, not sweet and cozy. I went back and spent a whole afternoon just looking at pictures of their actual baked goods, their wood counter, even the brick wall in their shop. I pulled a warmer, creamier green from their pistachio macarons and swapped the cool brown for a toast color. Sent the new version, and she loved it. Has anyone else had a color look totally different once it's on the actual screen it's meant for?