Question about a client's website bounce rate after a palette change

I redid a local bakery's site palette last month, switching from a bright yellow and brown combo to a soft peach and cream scheme. Their bounce rate dropped from 65% to 42% in just three weeks (I checked the analytics yesterday). The old colors were just too harsh and loud for a food site, I think it made people click away fast. Has anyone else seen a big shift in user behavior just from tweaking the main colors?

2 comments

2 Comments

phoenixp307d ago

Wow, that's a huge drop. My last color tweak just made a site look like a bad hospital website, so I'm clearly no expert.

oscarwilliams7d ago

Oh man, I've totally done that too.