Just wrapped a logo job where the color choices took months to settle

All that waiting finally paid off when the client loved the soft blues and grays I stuck with.

3 comments

3 Comments

Totally. That decision paralysis hits everywhere now. It's like picking a Netflix show or pizza toppings, everything takes forever now.

You ever just scroll through Netflix for an hour and end up watching nothing? Sometimes it takes me that long just to pick a snack.

Man, I read it's called the paradox of choice.