I was dead wrong about color psychology in dashboards

For like 2 years I thought the whole color meaning thing was just marketing fluff. I used to throw red and green on everything because it just 'felt right' for stop and go signals. Then I did a project for a local clinic in Austin and the head nurse told me flat out 'your red is making my staff anxious for no reason.' I tested switching to a soft blue for neutral states and orange for warnings after reading some actual studies. Now I track error rates on my interfaces and they dropped by almost 40 percent after the palette swap. Has anyone else had a similar flip where they thought a color rule was bogus then got concrete proof?

2 comments

2 Comments

susanm222d ago

Did my whole living room in "warning yellow" once. Big mistake.

avery7212d ago

Did you paint every wall that yellow or just an accent wall? Because I bet that room felt like standing inside a highlighter marker 24/7. That color works better as a small pop like on a front door or a single piece of furniture, not a whole room. Must have been brutal to try and relax in there.