Hot take: I ditched the 'brand blue' for a weird green on a brewery website.

The client wanted their signature blue everywhere, but it felt cold for a taproom. I pushed for a deep pine green as the main color, and after 2 weeks of back-and-forth, they agreed. Has anyone else won a fight to use a totally unexpected brand color?

3 comments

3 Comments

cole_mitchell5714d ago

My last brewery project had a similar fight over using a dark slate gray instead of their bright red. The key was showing them photos of the actual space with the red accent wall under warm lighting. It looked aggressive, not welcoming. I argued the gray would make the wood and copper details pop, and they finally saw it in a mockup. Sometimes you have to prove the brand color works better in small doses on the merch and glassware, not the walls.

taylorknight14d ago

Yeah, showing the mockup is key. People get stuck on a logo color without seeing how it feels in a real room. Once they see it's overwhelming, they usually back down.

graymiller7d ago

Man, I've been that stubborn client before. I once fought for a bright orange feature wall in my own living room. The mockup saved me from a huge mistake, it looked like a traffic cone exploded in there. Sometimes you just need to see it to believe it.