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A print shop guy in Des Moines flipped my logo upside down and one look fixed my whole color scheme
I brought him a logo with a navy blue and a dark gray that I thought worked fine on my screen, and he printed a test page and held it under the shop light so I could see the two colors basically disappear into each other. He said to drop the gray three shades lighter if I wanted the mark to actually read from across a room, and I redid the whole set around that one change. How do you all test whether two colors are too close, do you print samples or just squint at your monitor?
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michaelcoleman1mo ago
Who knew the secret to a whole rebrand was just having a guy hold your paper upside down? Printing a test page beats squinting at a screen any day, since my monitor lies to me on a regular basis.
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