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Learned the hard way that soft proofing actually matters
I spent years ignoring soft proofing in Photoshop because the screen looked fine. Last month I printed a batch of 200 postcards for a client in Austin, and the blues came out looking purple and muddy. I finally set up a custom CMYK profile for the print shop I use, and now I can catch those shifts before wasting $150 on a bad run. Has anyone else had luck with a specific preset for standard commercial offset?
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vera_roberts10d ago
200 postcards and only $150 seems like a pretty cheap lesson honestly... I've seen people blow way more than that on way bigger runs and still not bother with soft proofing. Half the time the print shop's own equipment is so out of whack that your carefully tweaked CMYK profile still looks wrong when it comes off the press. Is it really that serious for a standard run or is this just one of those things people online get super anal about
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theabennett10d ago
$150 on 200 cards is basically nothing in the grand scheme of printing mistakes.
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