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I used to trust the screen for print colors until a client rejected 500 brochures
Back when I first started designing flyers for local shops here in Omaha, I would just pick colors on my monitor and send them straight to the printer. That worked fine until a bakery owner got mad because their soft purple logo came out looking like dark brown on the actual brochures. After that disaster, I bought a cheap color calibration tool and started checking everything in CMYK mode before export. Now I always do a test print on a small batch first, no matter what. It slows me down a bit but I have not had a single color complaint since that bakery job two years ago. Has anyone else had a client flip out over a color mismatch or did I just get unlucky with that one?
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finley_walker5713d ago
The real problem is everyone assumes the printer will handle color profiles correctly. Had a run of business cards where my CMYK values were perfect on my end but the shop's RIP software was converting everything to their own default profile anyway. The purple came out looking muddy and brown no matter what I did on my screen. Found out they weren't even looking at embedded profiles, just overrode everything with their standard offset settings. You can calibrate your monitor until you are blue in the face but if the print shop strips out your color data it doesn't matter.
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