Vent: overheard a barista complaining about our logo redesign

I was grabbing coffee at Blue Bottle in Portland yesterday and heard two employees talking about how our new logo looks like a clip art fail. One said it reminds them of a 1990s WordArt project. Has anyone else gotten tough feedback from strangers that made you rethink your logo?

2 comments

2 Comments

max3885d agoMost Upvoted

Yeah that tracks, people always hate any change even when it makes sense eventually.

diana_bell745d ago

Totally agree. People resist stuff just because it's different, not because it's actually bad. Give it a month or two and everyone forgets what the old way even was lol.