Caught a logo disaster 2 hours before a client meeting
I was sitting in my shop last Tuesday, cleaning up after a poodle groom, when I glanced at the promo flyers I printed for a local pet supply store. The logo looked fine on my screen, but on paper the yellow and white blended into nothing, like a ghost. I realized the contrast ratio was totally off, around 2.5 to 1, which is unreadable from 3 feet away. I scrambled to darken the yellow to a deep gold and added a thin black outline on the white parts, then re-printed 50 flyers in 45 minutes. The client loved the revised version, but I lost $30 in wasted paper and a few hours of sleep. Has anyone else had a last minute logo fix that saved a deal?