Unpopular opinion: your logo doesn't need six different font weights

A freelance designer told me last year that more type styles made a brand look 'sophisticated.' I tried it on a client's bakery logo and they said it looked like a ransom note. Has anyone else had a designer push something that just made things worse?

2 comments

2 Comments

ray2104d ago

Hold up - a ransom note? That actually made me laugh out loud. Six weights is just asking for trouble unless you're designing a government form or something. A bakery logo with thin, light, regular, medium, semibold, and bold all in one layout? That sounds like a headache waiting to happen. Does that designer actually look at their own work and think "yeah, this is readable"?

the_diana4d ago

Wait, is that really such a bad thing though? I'm going to be honest with you @ray210, I used to think more weights was always better, you know, like you could never have too many options. But reading your point about a bakery logo with six different weights in one layout really hit me differently. That does sound like a total mess, almost like they couldn't decide on one style so they just used them all. It made me realize that just because you have the tools doesn't mean you should use them all at once. I guess sometimes less really is more when it comes to keeping things clean and readable.