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Unpopular opinion: kerning is way more important than most people think
I saw a food truck logo near my office in Portland that had "FRESH BURRITOS" with an R and I spaced so far apart it looked like two separate words. It took me 3 seconds to read it right. If I ran that truck I would lose customers because nobody wants to squint at your name. Has anyone else noticed bad spacing ruining otherwise decent designs?
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uma_patel195d ago
Kept driving past a bakery sign that said "DOUGHNUTS" with the G and H smashed together like one weird letter lol
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