Swapped from serif to sans in my logo last minute

Spent two weeks tweaking a custom serif logo for my lawn care side gig. Then my buddy who does sign printing told me the thin lines would look awful on a truck magnet. Caved and went with a bold sans font instead. Got the magnets back yesterday and they actually look readable from 50 feet. Has anyone else had to dump a design they loved just because of how it would print?

2 comments

2 Comments

rayc832d ago

50 feet though? I mean how fast are these people driving that you need legibility from half a football field away? A lawn care sign on a truck isn't a billboard on the interstate. People are either parked next to it in a driveway or slowly passing by on a residential street. Thin serif lines would have been fine at 20 feet. I feel like everyone panics about print scaling and goes way too bold and boring. That's just what sign guys tell you so they don't have to deal with tiny details getting blurry. Did you try holding your laptop at arm's length before you made the switch?

betty_shah1d ago

Read somewhere that bold fonts actually reduce readability up close, don't think @rayc83 is wrong here.