Just learned most small businesses are using logos that are 10 years old or more

I was browsing some local shop websites in my area last night, checking out fence companies for a buddy. Ended up looking at like 30 different business logos from plumbers to bakeries. I swear probably 20 of them looked straight out of 2012. Clip art graphics, jagged edges, stretched text. Then I read this stat on a design blog that said nearly 60 percent of small businesses haven't updated their logo in over a decade. That blew my mind. Makes me wonder how many customers drive right past these places because the branding looks outdated or cheap. I mean if your sign on the truck looks like it was made on a home printer in 2008, what does that say about your work quality? Has anyone else noticed this pattern with local shops in their town?

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gavinwood1d ago

I bought a local coffee shop a few years back and the first thing I did was pay a guy $200 on Fiverr to redo the logo from scratch. The old one had this weird clip art coffee cup that looked like something from a 90s screensaver. Within three months I had people walking in saying they never noticed the place before and thought we were new. That sign on the truck thing you mentioned is spot on, if your branding looks like it was thrown together in ten minutes customers assume your work will be the same. A $50 logo update can make you look like you actually care about what you do.

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