Can we talk about logos that use tiny text nobody can read

I was driving around last week and saw a food truck with a logo that had maybe 6 words crammed into a circle the size of a dinner plate. I had to pull over and walk up to it just to figure out what they were selling. It turns out a lot of business owners want to fit their whole story in the logo, like their name, tagline, and founding year all in 10 point font. But if someone can't read it from 10 feet away, it defeats the whole point. I've seen this on storefronts too, like a dry cleaner with a sign that looks like a paragraph of fine print. The trick I learned is to test your logo at thumbnail size on your phone screen. If you have to squint or zoom in, you need to cut some text. Has anyone else run into this problem with a client who insisted on keeping every word?

2 comments

2 Comments

willow_anderson853d ago

It drives me crazy too, nobody can read tiny text on a logo from more than a few feet away.

rowanp153d ago

Honestly I kinda like when logos have tiny text. The whole point is that you recognize the brand by the shape or colors not by reading a paragraph. Like Nike doesn't need to spell out "Just Do It" in 72 point font for you to know what it is. If a logo relies on tiny text to work then it's probably a bad logo to begin with.