A bakery sign in Boise made me pull over, and now I'm stumped on how to fix it
Saw a cupcake shop on State Street with a frosting swirl logo that looks like a pile of something way worse, so what's the move: scrap the swirl or just fix the colors?
Guessing we have both had the same problem with a frosting swirl at some point in life, so you are not alone. My non-expert take: colors won't save it if the shape itself is the issue, since people will still see the same silhouette from the road. Scrap the swirl and go with a simple cupcake outline, or just the shop name in a clean font. Cheaper than a rebrand later.