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Wasted $2,800 on a Facebook ads agency that just ran the same 3 ads for 4 months
I hired a specialized agency back in May to handle our lead generation. They sent me pretty reports showing cost per lead dropping month over month. Then a client mentioned seeing the exact same ad creative in July that ran in May. I checked the backend and they had duplicated one winning ad 12 times with different headlines. No new testing, no audience changes for 16 weeks. Anyone had to untangle a mess like this with a subcontractor or white label partner?
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