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That 20 minute pricing call with my old CPA rewired my whole process
Last month my CPA in Cleveland told me my profit margins were garbage because I was lumping retainer work with one-off projects. She showed me a simple split on my P&L and I found 2 clients eating 11 hours a week for less than my hourly rate. I now red-flag any project under $1,500 before it hits the pipeline. Has anyone else had a financial person point out a blind spot that forced you to fire a client type over a single call?
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