I lost a retainer because I was scared to say no at a networking event in Austin

Last month at a meetup in Austin, I agreed to a $1,500 monthly retainer for a skincare brand without checking if their expectations were realistic. They wanted 20 new leads a week from cold outreach alone, which is a huge ask for a small team. Within 10 days they were frustrated, and I had to refund half the money and walk away. Has anyone else taken on a bad fit just because you felt pressure in the moment, and how do you handle that gut check now?

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