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Found out my "boutique" agency is actually a micro-agency by definition

I was reading through a report from HubSpot about agency sizes and stumbled on their categories. Apparently anything under 10 people with under $500k in revenue is called a micro-agency. I have 4 employees and we pull in about $350k. I always called us boutique but apparently we're in the micro world. Has anyone else been surprised by those official definitions?

2 comments

2 Comments

uma_patel1912d ago

Read an article saying "boutique" is just a marketing term anyway.

felix48812d ago

Yeah @uma_patel19 you got me, I used to think boutique meant quality but now I see it's just marketing fluff.