Finally cracked the code on onboarding emails after 8 tries

I run a small marketing agency in Cleveland and client onboarding was always a mess. People would ghost us after the first call or get overwhelmed by all the forms. Last month I stripped it down to just 3 emails spaced 2 days apart and each one only asks for one piece of info. First email is just a welcome video, second asks for their brand colors, third asks for their target audience. Our completion rate jumped from like 40% to 85% almost overnight. Has anyone else found a specific email sequence that actually sticks?

3 comments

3 Comments

nathang672d ago

That's great that it worked for you but I think 3 emails over 6 days is way too slow. You're basically giving people 6 days to lose interest and forget they even signed up. I'd argue you need to hit them fast with everything while the momentum is still there, or they'll just move on to the next thing.

ray2102d ago

Nah I feel you on the speed thing but honestly I found the opposite. I tried blasting people right away with everything on day one and got a ton of unsubscribes. Switched to a 3 email sequence over 5 days with a slow build up and my open rates jumped way up. People need time to actually read and process stuff, not feel like they're drowning in info. The key for me was making each email valuable on its own so they actually want to see the next one. Plus folks who stick around after a few days tend to be way more engaged long term. It's not about losing momentum, it's about building trust step by step.

morgan.cameron2d ago

Wait, did you test open rates against other sequences or just the one-shot blast? Curious if the 5 day ramp up beats like a 2 email 3 day version too (since nathang thinks 6 days is way too long).