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Charged a rush fee for the first time and nobody complained

A client in Nashville needed a full rebrand in 5 days instead of the usual 3 weeks. I quoted 1.5x my normal rate expecting pushback, but they approved it in under an hour. I think the key was framing it as a dedicated sprint with a fixed deadline, not just a surcharge. Since then I added a standard rush option to my proposal template. Has anyone else tested higher rates on short timelines and seen the same quiet acceptance?
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