My client's kid pointed out my font choice was 'boring'

I was showing a branding draft to a client over video chat last week, and her 12-year-old son walked by. He looked at the screen and just said, 'That looks like my school worksheet.' He was talking about the body text, a simple sans serif I use a lot. It hit me that maybe I rely on it too much for everything. Now I'm stuck trying to find a more interesting font that still reads easy for their website. What's a good, clean serif that doesn't feel like homework?

2 comments

2 Comments

reeseanderson1d ago

Have you looked at Merriweather? It's a serif font that feels warm and a bit more stylish than the usual ones, but it stays very readable on screens. That comment from a kid would stick with me too, they have a way of pointing out the obvious we miss. I get in the same kind of ruts with my own work materials. Sometimes you need that outside view to shake things up. Give it a try for body text and see if it keeps that clean feel without the school assignment vibe.

the_harper1d ago

Yeah, that "school worksheet" feeling is exactly what you want to avoid. Merriweather is a solid pick because it has enough character to feel friendly, not sterile. Maybe pair it with a clean sans serif for headlines to keep the whole look fresh?