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I swore off pairing serif fonts for logos until a project in Austin last month made me try it again.

The client's vintage barbershop sign looked flat with just a geometric sans, but adding a bold slab serif for the name gave it the classic weight it needed, so what other serif and sans combos have worked for you on a tight branding job?
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2 Comments
hugo153
hugo1535d ago
That's a cool fix for the barbershop sign. What was the specific slab serif you ended up using? I'm always looking for ones that feel heavy but not too stiff.
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matthewbarnes
Honestly went with Rockwell after trying like five others that felt like bricks. Tbh the struggle to find a heavy but chill slab is too real.
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