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I swore off pairing serif fonts for logos until a project in Austin last month made me try it again.
The client's vintage barbershop sign looked flat with just a geometric sans, but adding a bold slab serif for the name gave it the classic weight it needed, so what other serif and sans combos have worked for you on a tight branding job?
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hugo1531mo ago
That's a cool fix for the barbershop sign. What was the specific slab serif you ended up using? I'm always looking for ones that feel heavy but not too stiff.
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barbara42918d ago
Rockwell is solid but I lean toward Memphis. It has that same heavy footprint but the little extra curves keep it from looking like a brick wall. I tried Rockwell on a sign once and it came out too blocky for my taste. Memphis just feels more relaxed without losing that weight. Give it a shot if you want something that sits heavy but still breathes a little.
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matthewbarnes1mo ago
Honestly went with Rockwell after trying like five others that felt like bricks. Tbh the struggle to find a heavy but chill slab is too real.
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