A client in Portland said my font choices looked 'too safe'

I was showing a branding draft to a new client for her coffee shop, and she pointed at the header and body text. She said, 'This feels like a bank, not a place that sells oat milk lattes.' It made me realize I default to clean, modern sans-serifs too often. Has anyone else had a client push them to get more playful with their pairings?

2 comments

2 Comments

milam4219d ago

Honestly, maybe we should just start using Comic Sans for coffee shops and get it over with. Tbh, a client once told me my logo looked like it was for a spreadsheet.

grant_torres19d ago

I saw a bakery last week using Papyrus, which felt like the same surrender. @milam42, your client's spreadsheet comment hits a real nerve because so much branding now just looks like generic office templates. It's like we've traded personality for something that just feels safe and clean.