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Back in the day I thought those online flower subscription boxes were just a fad.
After seeing a local shop in Boise double their weekly orders with one, I had to try it and now it's 30% of my revenue. Anyone else running a subscription model and have tips on keeping the bouquets fresh feeling month after month?
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lisa_henderson3311d ago
How do you even keep things interesting for the regulars? That's my biggest worry with a subscription box, like people getting bored. I tried a seasonal rotation based on what's growing locally, which helped a lot. It keeps the cost down for me and feels more special for them. Still feels like a puzzle to solve every single month though lol.
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