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Rant: I saw a client in Seattle last week who was using a $300 serum from a TikTok trend
Her skin barrier was wrecked, red and peeling everywhere. She said she started it a month ago because some influencer said it would 'reset' her skin. Three years ago, I would have just sold her something to fix it, but now I see this all the time. I spent the whole appointment explaining why you can't just throw acids at your face without a plan. Has anyone else had to talk a client down from a viral skincare trend that did more harm than good?
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amy_reed7916d ago
Hear me out, I actually see it a little different. Sometimes a bad reaction is the wake-up call people need to finally listen. I've had clients come in with wrecked skin, totally embarrassed and ready to change. Once they hit rock bottom with that $300 serum, they're way more open to a boring routine than if I tried to sell them prevention. @the_diana is right that we see this daily, but I think the real problem isn't the trend itself. It's that people don't have a steady skincare person they trust before they start throwing stuff on their face. If you're their first real contact after the damage, that's your chance to build a loyal client who actually follows through. Why not use that moment to lock them in for good?
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Ugh, the number of times I've had to do damage control on the "skin cycling" trend is wild. People hear "exfoliate" and just start layering glycolic acid toner over retinol every night. My go-to move is to make them show me the actual video that sold them the product. Then we break down why that routine is a full-time job for their skin, not a quick fix. I always tell them healing a broken barrier is boring: gentle cleanser, a basic moisturizer, and sunscreen. No magic serums.
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