Spent 3 years rendering everything at 300 DPI for web use before a senior designer laughed at me

I was working on this big branding project for a local coffee shop in Portland and sent over these massive PNG files. The guy I was sharing the drive with just stared at me and said 'why are these files 50 megabytes each.' I had no idea web resolution is 72 DPI. Nobody tells you this stuff in school. Has anyone else had a moment where you realized you were making extra work for no reason?

4 comments

4 Comments

uma8964d ago

Wait, did nobody teach you about screen vs print resolution?

holly_flores792mo ago

Yeah, the senior designer thing happens to a lot of us, that's rough.

zarak182mo ago

Nah, 300 DPI makes your images look way sharper on retina displays though.

emma_young4d ago

Remember seeing a test where someone printed the same image at 150 and 300 DPI, and on a regular monitor you could barely tell them apart. But once they put it on a retina iPad, the 300 DPI one had way sharper text and smoother curves in the photos. So yeah, if you're designing for modern screens, people totally notice the difference up close.