Rant: Picked a 16px font over a trendy 12px one for a cafe menu board last week.

The owner grumbled about 'wasted space' but a regular customer, who's older, just thanked me today for making it easy to read without her glasses, so what's a better way to convince clients that bigger type isn't just empty space?

2 comments

2 Comments

danielm154d ago

Isn't the whole point of a menu that people can read it? I mean, that older customer is just one person who said something. There are probably a bunch of others who struggled with the small type but didn't say anything. You could tell the owner it's not about filling space, it's about making sure every single customer can actually see what they're buying.

miller.paul4d ago

Yeah, "every single customer can actually see" is the key. I read a study once that said bad menus actually hurt sales because people just give up.