Rant: Picked a 16px font over a trendy 12px one for a cafe menu board last week.

The owner grumbled about 'wasted space' but a regular customer, who's older, just thanked me today for making it easy to read without her glasses, so what's a better way to convince clients that bigger type isn't just empty space?

3 comments

3 Comments

danielm151mo ago

Isn't the whole point of a menu that people can read it? I mean, that older customer is just one person who said something. There are probably a bunch of others who struggled with the small type but didn't say anything. You could tell the owner it's not about filling space, it's about making sure every single customer can actually see what they're buying.

lucas15916d ago

Last week I tried to read the menu at a place called Tony's Diner and gave up after thirty seconds, just ordered the first thing I could halfway make out. The owner probably lost a solid 15 bucks from me that night because I would have grabbed a soda and maybe an appetizer if I could have read anything. You're dead right that it hurts business more than people realize.

miller.paul1mo ago

Yeah, "every single customer can actually see" is the key. I read a study once that said bad menus actually hurt sales because people just give up.