Loading…
10
I spent 4 hours on a logo mockup that my boss redid in 10 minutes.
I was making a new brand mark for a bakery, and I kept drawing every single icon option by hand in Illustrator. My boss saw me, opened a font file called 'Food Icons', and just typed letters to get perfect symbols. Do you think starting with a solid icon library is cheating, or is it just smart to save time?
3 comments
Log in to join the discussion
Log In3 Comments
gavinwood6mo ago
But the real question is, what were you trying to achieve with the hand-drawn icons? Was the goal a unique, custom feel for that specific bakery, or just to get a clear, professional symbol fast? Your boss's method gets a clean result quickly, but it might not have any special character.
3
leebrown5mo ago
Yeah @gavinwood, did you ever see that old episode of The Great British Bake Off where someone spent hours piping tiny flowers on a cake and then the judge was like "bit too much, mate"? That's kinda what this reminds me of. I had a friend who did hand-drawn labels for her jam jars once, all cute little strawberries and stuff, took her three weekends to finish them all for a market. Then her competitor just printed a clean label from a template and sold the same amount. She was gutted, but honestly, people just wanted the jam, not the art. So I get what you're saying about that boss's method... sometimes fast and clean wins over special character if nobody's really looking at the character.
8