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Appreciation post: the client who circled the problem instead of yelling
Three months back I had a logo revision go sideways. Client kept saying 'make it feel more stable' and I kept guessing wrong. After the third failed attempt she called me on the phone, not email. She said 'circle the part you think is broken, then we talk'. So I drew a red circle around the baseline spacing and sent it back. She did the same on her end with a different spot. Turns out we were both right but looking at different pieces. That one trick saved us a week of back and forth. Now I do that with every client before touching a file. Has anyone else tried the 'circle the problem' method or something similar? Curious if it works outside my little bubble.
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angela20418d ago
My buddy runs a small print shop and he started doing basically the same thing with his clients, except with marker on paper proofs. One lady kept asking for "cleaner looking" flyers and he could not figure out what she meant for weeks. He finally asked her to just draw a box around whatever part bugged her, and she circled the giant blue header, not the layout at all. He swapped the color and she was happy in one day. The wild part is that she never would have said "the color is wrong" out loud, she just kept saying cleaner. Something about pointing at the spot does what words cannot.
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