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For years I thought vinyl lettering was the best way to do signage until I saw a hand-painted storefront in Brooklyn that looked way better from across the street
Which is more honest for a sign - that machine-perfect look or the slight wobble of someone painting a letter by hand, and does the medium actually change how people trust what the sign says?
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ivancoleman10h ago
Yeah that's exactly how I feel about how people trust the rough edges more than the perfect ones, it's the same reason homemade cookies taste better than store bought ones.
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joel2806h ago
You're spot on about the homemade cookies thing. It's the same with people who buy worn-in boots or jeans, right? They want the ones that already look like they have stories, not the factory fresh pairs. More than that, I've noticed it in how we judge businesses too. A big chain restaurant with slick menus feels fake, but a diner with a crooked sign and a cracked window feels honest. We've been sold so much polished, corporate stuff that anything with a flaw feels more real and trustworthy. It's like we're all starving for something that doesn't feel like it was designed by a committee in a boardroom.
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