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That coffee shop in Portland had the weirdest logo layout
I was grabbing a latte at this place called Common Grounds on SE Division and their menu board used this giant serif font that was impossible to read from 3 feet away. The whole design felt like they tried to cram three different styles into one sign and it gave me a headache. How do you convince someone their layout needs to breathe without sounding like a jerk?
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lilyt9028d ago
That serif font on SE Division sounds like a real headache. So here's my question - if forcing people to squint longer equals free advertising, why don't all successful coffee shops use illegible menus and hope they convert stares into sales? I've been to Common Grounds a few times and their layout is just plain exhausting, not strategic. Does that really make someone want to struggle through a font choice just to order a drip coffee, or does it just annoy them into walking out?
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hugo3728d ago
Disagree completely. A crowded sign with big serif letters actually makes people stop and squint which means they're looking at it longer. That's basically free advertising. If the layout had breathing room people would just glance at it and walk right past without ordering anything extra.
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