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That coffee shop in Portland had the weirdest logo layout
I was grabbing a latte at this place called Common Grounds on SE Division and their menu board used this giant serif font that was impossible to read from 3 feet away. The whole design felt like they tried to cram three different styles into one sign and it gave me a headache. How do you convince someone their layout needs to breathe without sounding like a jerk?
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hugo375h ago
Disagree completely. A crowded sign with big serif letters actually makes people stop and squint which means they're looking at it longer. That's basically free advertising. If the layout had breathing room people would just glance at it and walk right past without ordering anything extra.
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