PSA: The new mural at the old print shop on 4th Street is a masterclass in local branding

I walked past the old Litho Arts building downtown yesterday and they've completely redone the front. They hired a local artist to paint a massive mural that somehow includes their logo, their core services, and a cool city skyline, all without looking cluttered. It made the whole studio feel approachable and creative instead of just another business front. Has anyone else seen a studio use their physical space in a way that actually pulls you in?

3 comments

3 Comments

beth_anderson1mo ago

That mural looks like a corporate ad to me.

grant_torres1mo ago

Used to think that too, but it grew on me.

faith_smith9d ago

Did you catch that article on this last week? @grant_torres, I was on the fence too until someone broke down the artist's background for me.